Researchers:
Prof. Dr. Diana Rieger (diana.rieger@ifkw.lmu.de), Ludwig Maximilian University Munich, Chair of Communication Science, Institute of Communication Science and Media Research.
Prof. Dr. Carsten Schwemmer (carsten.schwemmer@lmu.de), Ludwig Maximilian University of Munich, Computational Social Sciences, Institute of Sociology.
Prof. Dr. Yannis Theocharis (yannis.theocharis@tum.de), Technical University Munich, Chair of Digital Governance, TUM School of Social Sciences and Technology.
Project Description:
This research project focuses on examining the dissemination of toxic content in visual formats on social media platforms such as TikTok, YouTube, and Instagram. The primary objective is to understand the impact of "easily digestible" toxicity on individual behavior, particularly users' willingness to tolerate offensive remarks due to their entertaining nature.