What Makes Social Media Content Harmful? A User-Centric Comparative Approach

Funded by:

Facebook

Researchers:

Patricia Rossini, University of Liverpool (PI), Rebecca Tromble, George Washington University, Cristian Vaccari, University of Loughborough, Yannis Theocharis, TUM

Project Description:

The project investigates how perceptions of intolerant behaviors are influenced by personal, cultural or political traits, as well as personal experiences with, and possible remedies to, online toxicity. The project will employ a comparative perspective and investigate the potential effects of exposure to intolerant speech in four countries where online intolerance is pervasive — Brazil, Germany, UK and US. The research will focus on how different groups of users in different countries react when they are targeted by, or witness others being targeted by, intolerant political speech on social media and explore how platform content moderation policies can minimize the resulting harms of intolerant speech.