„Consumers Are Willing to Pay a Price for Explainable, But Not for Green AI“ " is the latest publication from the Professorship of Policy Analysis. Artificial Intelligence (AI) as a general-purpose technology is expected to support people with a large range of tasks. A major challenge is therefore to manage the long-term societal impacts of this technology. Two central are transparency and environmental sustainability of AI. The paper studies how much people value these two features using the example of personal AI assistants. The results from a choice-based conjoint analysis indicates that people hardly care about the energy efficiency of AI; and while they do value transparency through explainable AI, this added value of an application is offset by minor costs. The findings suggest that explainable environmentally sustainable AI will hardly be induced by consumer demand. Instead, there is a need for regulatory measures.
König, Pascal and Wurster, Stefan and Siewert, Markus B., Consumers Are Willing to Pay a Price for Explainable, But Not for Green AI (July 21, 2021). Available at SSRN: https://ssrn.com/abstract=3890774 or http://dx.doi.org/10.2139/ssrn.3890774